Shed Revenue-Draining Complexity Costs by Thirty Percent!"This is an ambitious book packed with insight and fresh thinking. Separating good from badcomplexity costs is a critical task facing companies today, and the authors provide a compellingroadmap for solving the problem." Michael B. McCallister, President and CEO, Humana Inc."Waging War on Complexity Costsexamines an incredibly important and often overlooked aspectof business and organizations in generalregulators and government officials should read thisbook and take notice. Complexity dramatically increases costs and risk of failure. It is like acancer that eats away at efficiency and profitability." Andy Beal, Chairman and CEO, Beal Bank"This is by far the best and most useful explanation of how to address complexity in a business.Waging War on Complexity Costsframes the issue in a way that companies can finally tackle theproblemthis book delivers." Ahmad R. Chatila, CEO, MEMC Electronic Materials Inc."This is the first book that really targets organizational complexity in a compelling way, makingthis a must-read for any organization that is looking to distance itself from the competition. Afteryears of cost-cutting, many companies are realizing that they still don't have a discernable costadvantage. This book provides the platform to achieve just that, by attacking the complexity thatbogs them down." Tom DiDonato, EVP Human Resources, American Eagle Outfitters, Inc.About the Book:Complexity costs are the single biggestdeterminant of your company's costcompetitiveness. For the past two decades thepursuit of growth has created massive complexityin processes, product portfolios, andorganizations, adding costs that companiescan ill afford. The only good news is that yourcompetitors may be carrying as much complexityas you are. Learn how to eliminate thiscomplexity, and you can create a tremendouscost advantage over your competition.InWaging War on Complexity Costs, StephenWilson and Andrei Perumal deliver a powerfuland practical approach for reclaiming yourcost advantage. This executive-level resourcepresents a wealth of insight and new researchto definitively answer key questions such as: How can I quantify the cost of complexitywithout getting lost in a sea of data? Where are the biggest opportunities forreducing product, process, and organizationalcomplexity, and how can I cut through theinterdependencies that trap these costs? How can I see results quickly by takingtargeted actions against key levers? How do I keep complexity costs at bay? It is not enough to attack bloated product portfolios.Substantive cost improvements requireaddressing the complexity in the underlyingprocesses and organizational structures.WagingWar on Complexity Costsprovides a wealth ofrelevant case studies with examples from Kraft,Tesco, Fiat, and the U.S. Navy and highlightsspecific strategies for reducing costs by 15-30%in significant portions of your business.Tomorrow's consumers are emerging as wellinformedcustomers who know what theywant and the price they're willing to payfor it. Complexity not only drives costs; itcreates a barrier between you and the customer.Declare a war on complexity costs andprepare for profitable growth.

Stephen A. Wilson is managing director ofWilson Perumal & Company, Inc. He is coauthor of and a contributingauthor for Fast Innovation, both published by McGraw-Hill.
Andrei Perumal is managing director of WilsonPerumal & Company, Inc. He helps business leaders solvechallenging problems with a focus on integrating strategy,operations, and organization.