You, Inc. The Art of Selling Yourself
by Beckwith, Harry; Clifford Beckwith, ChristineFormat: Hardcover
Pub. Date: 2007-03-01
Publisher(s): Grand Central Publishing
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Summary
In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business
Author Biography
Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.
Table of Contents
| Sixteen candles and shrewd waitresses : what people buy | p. 1 |
| From kissing in China to Graceland : planning and preparing | p. 11 |
| Hogs, apples, and writer's underwear : communicating | p. 57 |
| Two key skills : listening and speaking | p. 95 |
| From Robin Williams to Dr. Jekyll : relating | p. 133 |
| Flying wigs, snakes, and demons : attitude and beliefs | p. 175 |
| Sex (finally), and other important stuff : tactics and habits | p. 209 |
| The $18 million sandwich and the dinosaur : successes and delightful failures | p. 273 |
| Three thoughts, one wish | p. 307 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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