Your Internet Cash Machine The Insiders Guide to Making Big Money, Fast!
by Vitale, Joe; Coleman Wheeler, JillianEdition: 1st
Format: Hardcover
Pub. Date: 2008-01-02
Publisher(s): Wiley
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Summary
Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests and desires, building a site, and managing your business. Covering important topics like marketing and attracting traffic and packed with handy resources, this is the hands-on guide you need to start making money now.
Author Biography
Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm.His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large businesses. His other books include There's a Customer Born Every Minute, The Attractor Factor, and Zero Limits, all from Wiley. Joe is also a featured contributor to the hit movie and bestselling book, The Secret. Learn more at www.mrfire.com.
Jillian Coleman Wheeler is a grants and businessconsultant. She is the authorof The Other Secrets, Going Beyond the Law of Attraction, and The New American Land Rush. Her essays havealso been featured in Joe Vitale's Life's Missing Instruction Manual and Meet and Grow Rich. For more information, visit www.grantmerich.com.
Table of Contents
| Acknowledgments | p. xiii |
| Foreword | p. xv |
| Building the Foundation | |
| It All Begins with You | p. 3 |
| Structure | p. 3 |
| Your Life and Your Business | p. 4 |
| What Is Your Current Situation? | p. 5 |
| What Are Your Interests, Talents, or Expertise? | p. 7 |
| What Are Your Desires? | p. 8 |
| Your Ideal Day | p. 10 |
| Guest Expert Article: Creating Abundance In Your Career | p. 11 |
| Select the Best Business Model for You | p. 17 |
| Bring Your Off-Line Business Online | p. 17 |
| Guest Expert Article: Get Your Real Estate Business Online | p. 21 |
| Sales of Physical Products | p. 23 |
| Support Services for the World Wide Web | p. 26 |
| News and General Information Sites | p. 26 |
| Blogs | p. 28 |
| Entertainment Sites | p. 31 |
| Auction Sites | p. 33 |
| Affiliate Sales Sites | p. 33 |
| Social Networking Sites/Forums | p. 34 |
| Sale of Information Products | p. 36 |
| Education Sites | p. 37 |
| Guest Expert Article: Educating for Entrepreneurship | p. 38 |
| Membership Sites | p. 40 |
| Multilevel Marketing/Network Marketing | p. 40 |
| Guest Expert Article: Geometric Giving: The Easy Way to Donate $1 Million a Month to Charity | p. 43 |
| Gambling and Adult Sites | p. 46 |
| A Closer Look at Online Auctions | p. 50 |
| Getting Started on eBay | p. 51 |
| What to Sell? | p. 54 |
| Pricing | p. 56 |
| Buying for Resale on Auction Sites | p. 58 |
| Promoting Your Auctions | p. 60 |
| Shipping | p. 60 |
| Timing Your Auction | p. 61 |
| The Path of the PowerSeller | p. 62 |
| Treat it like a Real Business | p. 63 |
| Bells and Whistles | p. 64 |
| How to Leverage eBay | p. 64 |
| Guest Expert Article: eBay and Beyond | p. 65 |
| A Closer Look at Affiliate Sales Sites | p. 70 |
| Advantages | p. 70 |
| Making Money as an Affiliate | p. 71 |
| How to Select Merchant Partners | p. 72 |
| Include Valuable Content | p. 77 |
| Google AdSense | p. 78 |
| Marketing through Social Networking Sites | p. 80 |
| Guest Expert Article: Use MySpace to Build Your eBay Business | p. 81 |
| Guest Expert Article: A New Model of Social Networking | p. 83 |
| Create Your Own Information Products | p. 87 |
| What Is an Information Product? | p. 87 |
| Determining Demand | p. 88 |
| Delivery | p. 89 |
| Benefits of Information Products | p. 89 |
| Guest Expert Article: What's the Best Product to Sell Online? Why, Information, of Course | p. 90 |
| Guest Expert Article: How to Make and Sell a Video Product at Zero Cost | p. 95 |
| The Action Steps | |
| Set Up Your Web Site | p. 105 |
| Equip Yourself | p. 105 |
| Get Your Piece of Internet Real Estate | p. 106 |
| Guest Expert Article: Profitably Naming Your New Internet Business | p. 107 |
| Find the Best Web Host | p. 110 |
| Set Up Your Infrastructure | p. 111 |
| Design Your Web Site | p. 114 |
| Physical Construction of Your Site | p. 117 |
| The Single-Page Sales Site | p. 119 |
| Guest Expert Article: Three Secrets to Making Your Sales Letters Sell | p. 121 |
| Get the Word Out | p. 127 |
| E-Mail Marketing | p. 127 |
| Articles | p. 128 |
| Search Engine Optimization | p. 129 |
| Your Blog | p. 132 |
| Branding | p. 134 |
| Joint Ventures | p. 134 |
| Your Affiliate Program | p. 139 |
| Newsletters | p. 140 |
| Newsgroups | p. 140 |
| Press Releases/Public Relations | p. 140 |
| Guest Expert Article: Publicity Secrets to Attain Massive Success for Your Internet Business | p. 141 |
| Teleseminars and Webinars | p. 145 |
| Guest Expert Article: Webinars-The Future of Online Marketing | p. 145 |
| Other Ways to Increase Traffic and Grow Your List | p. 147 |
| Guest Expert Article: Build Your List with Pay per Click | p. 150 |
| Guest Expert Article: Made You Look! | p. 152 |
| Make it Hypnotic! | p. 157 |
| What Is Hypnotic Writing? | p. 158 |
| The Formula for Causing Action | p. 159 |
| The Updated Formula | p. 162 |
| What about Your Web Site? | p. 163 |
| How Long Is Too Long? | p. 166 |
| How People Think | p. 167 |
| How to Create Hypnotic Stories | p. 168 |
| Reminders as Triggers | p. 170 |
| Guest Expert Article: Buying Trances: The Real Secret to Hypnotic Selling | p. 171 |
| Changing Average Writing into Hypnotic Writing | p. 176 |
| Final Thoughts | p. 181 |
| Grow Your Business! | |
| It's All About Quality | p. 185 |
| No Place to Hide | p. 186 |
| Deliver on Customer Service | p. 186 |
| Go Beyond Your Customer's Expectations | p. 187 |
| Guest Expert Article: Make Sure Your Customers Actually Get the Benefits | p. 188 |
| Build Your Business Support Network | p. 194 |
| The Power of the Mastermind Group | p. 194 |
| Guest Expert Article: Mastermind Groups for Internet Marketers | p. 195 |
| The Fine Art of Delegation | p. 198 |
| Comply with Cyber Law | p. 200 |
| Spam | p. 200 |
| Copyrights | p. 201 |
| Trademarks | p. 201 |
| Free Speech | p. 202 |
| Guest Expert Article: Legal Issues for Internet Marketers | p. 202 |
| Plan for Success | p. 205 |
| Your Business Plan | p. 205 |
| Incorporation | p. 207 |
| Guest Expert Article: How to Predict Your Way to Wealth | p. 208 |
| Index | p. 217 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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