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vii | |
| Preface |
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ix | |
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The Small community: An Opportunity for the Librarian |
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1 | (11) |
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Characteristics of Small Communities |
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2 | (1) |
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Small Communities with Specialized Customer Bases |
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3 | (2) |
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The Changing Market Place |
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5 | (1) |
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Marketing/Planning The Keystone |
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6 | (6) |
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12 | (18) |
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The Library's Legal Basis |
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13 | (2) |
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Working with Local Officials |
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15 | (1) |
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The Permutations of a Library Board |
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16 | (10) |
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Strategies to Enhance Library Governance |
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26 | (2) |
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28 | (2) |
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Studying the Community and Developing a Plan |
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30 | (24) |
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31 | (1) |
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Developing Mission Vision, Roles, and Service Responses |
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32 | (2) |
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Reconsidering Service from a Marketing Perspective |
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34 | (2) |
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Conducting a Marketing Audit |
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36 | (11) |
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The Study is Over Now What? |
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47 | (1) |
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Creating Goals and Objectives |
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48 | (6) |
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From Objectives to Customer Service through Marketing |
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54 | (19) |
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What are the Library's Products? |
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54 | (2) |
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Price Determining the Cost of Products |
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56 | (2) |
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58 | (7) |
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65 | (3) |
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Public Relations as a Service Function |
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68 | (2) |
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Staff Attitudes toward Service |
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70 | (3) |
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73 | (23) |
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77 | (1) |
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78 | (1) |
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Establishing Specific Policies |
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79 | (17) |
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96 | (24) |
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98 | (3) |
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101 | (2) |
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103 | (3) |
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106 | (8) |
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114 | (2) |
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116 | (4) |
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120 | (25) |
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122 | (1) |
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123 | (10) |
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133 | (4) |
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137 | (1) |
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138 | (2) |
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Continuing Education for Competence and Advancement |
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140 | (5) |
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Operations in Support of the Library's Products |
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145 | (26) |
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146 | (8) |
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Developing the Collection |
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154 | (4) |
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Preparing Materials for Use |
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158 | (6) |
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164 | (3) |
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167 | (4) |
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Library Systems and Cooperative Arrangements |
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171 | (17) |
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171 | (7) |
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State and National Networks |
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178 | (3) |
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Cooperation with Other Libraries and Agencies |
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181 | (7) |
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Outlets for Library Service in the New Millennium |
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188 | (61) |
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189 | (1) |
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190 | (9) |
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Steps to Improved Library Facilities |
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199 | (5) |
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Deciding to Build or Remodel |
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204 | (4) |
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208 | (1) |
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209 | (1) |
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210 | (1) |
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211 | (1) |
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212 | (4) |
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Conversion and Remodeling |
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216 | (2) |
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Refurbishing the Existing Building |
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218 | (3) |
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Additional distribution Options |
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221 | (12) |
| APPENDIXES |
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233 | (1) |
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B Kendall Public Library Long-and Short-Range Plans 1999-2003 |
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234 | (15) |
| Index |
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249 | |