Contemporary Marketing With Infotrac
by Boone,Louis E.Edition: 11th
Format: Hardcover
Pub. Date: 2003-01-03
Publisher(s): Cengage Learning
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Summary
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Table of Contents
| Designing Customer-Oriented Marketing Strategies | |
| Customer-Driven Marketing | |
| Strategic Planning and the Marketing Process | |
| The Marketing Environment, Ethics, and Social Responsibility | |
| Global Dimensions of Marketing | |
| Managing Technology and Information to Achieve Marketing Success | |
| E-Commerce: Electronic Marketing and the Internet for Dot.com and Brick-and-Mortar Marketers | |
| Relationship Marketing and Customer Relationship Management (CRM) | |
| Marketing Research, Decision-Support Systems, and Sales Forecasting | |
| Market Segmentation and Customer Behavior | |
| Market Segmentation, Targeting and Positioning | |
| Consumer Behavior | |
| Business-to-Business (B2B) Marketing | |
| Product strategy | |
| Product Strategies | |
| Category and Brand Management, Product Identification, and New-Product Planning | |
| Pricing Strategy | |
| Price Determination | |
| Managing the Pricing Function | |
| Distribution Strategy | |
| Marketing Channels, Logistics, and Supply Chain Management | |
| Direct Marketing and Marketing Resellers: Retailers and Wholesalers | |
| Promotional Strategy | |
| Integrated Marketing Communications | |
| Advertising, Sales Promotion, and Public Relations | |
| Personal Selling and Sales-Force Management | |
| Developing a Marketing Plan | |
| Financial Analysis in Marketing | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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