Loose-leaf for Retailing Management,9781265279974

Loose-leaf for Retailing Management

by
Edition: 11th
ISBN13: 9781265279974
ISBN10: 1265279977
Format: Loose-leaf
Pub. Date: 2023-01-27
Publisher(s): McGraw Hill
List Price: $186.08

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Table of Contents

SECTION I: THE WORLD OF RETAILING 
Chapter 1: Introduction to the World of Retailing 
Chapter 2: Types of Retailers 
Chapter 3: Digital Retailing 
Chapter 4: Multichannel and Omnichannel Retailing 
Chapter 5: Consumer Behavior 

SECTION II: RETAILING STRATEGY 
Chapter 6: Retail Market Strategy 
Chapter 7: Financial Strategy 
Chapter 8: Retail Locations 
Chapter 9: Retail Site Location
Chapter 10: Information Systems and Supply Chain Management 
Chapter 11: Customer Relationship Management 

SECTION III: MERCHANDISE MANAGEMENT 
Chapter 12: Managing the Merchandise Planning Process
Chapter 13: Buying Merchandise 
Chapter 14: Retail Pricing 
Chapter 15: Retail Communication Mix 

SECTION IV: HUMAN RESOURCES AND STORE MANAGEMENT 
Chapter 16: Human Resources and Managing the Store 
Chapter 17: Store Layout, Design, and Visual Merchandising 
Chapter 18: Customer Service 

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