SEO: Search Engine Optimization Bible
by Jerri L. LedfordFormat: eBook
Pub. Date: 2008-03-01
Publisher(s): Wiley
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Summary
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
Table of Contents
| Introduction | |
| Understanding SEO | |
| Search Engine Basics | |
| Creating an SEO Plan | |
| SEO Strategies | |
| Building Your Site for SEO | |
| Keywords and Your Web Site | |
| Pay -per-Click and SEO | |
| Maximizing Pay-per-Click Strategies | |
| Increasing Keyword Success | |
| Understanding and Using Behavioral Targeting | |
| Managing Keyword and PPC Campaigns | |
| Keyword Tools and Services | |
| Tagging Your Web Site | |
| The Content Piece of the Puzzle | |
| Understanding the Role of Links and Linking | |
| Optimizing Search Strategies | |
| Adding Your Site to Directories | |
| Pay -for-Inclusion Services | |
| Robots , Spiders, and Crawlers | |
| The Truth About SEO Spam | |
| Adding Social-Media Optimization | |
| Automated Optimization | |
| Maintaining SEO | |
| SEO Beyond the Launch | |
| Analyzing Success | |
| Appendices | |
| Optimization for Major Search Engines | |
| Industry Interviews | |
| SEO Software, Tools, and Resources | |
| Worksheets | |
| Glossary | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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