Strategic Management : Text and Cases
by Dess, Gregory; Eisner, Alan; Lumpkin, G.T. (Tom)Rent Textbook
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Summary
Table of Contents
| Strategic Analysis | |
| Strategic Management: Creating Competitive Advantages | |
| Analyzing the External Environment of the Firm | |
| Assessing the Internal Environment of the Firm | |
| Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources | |
| Strategic Formulation | |
| Business-Level Strategy: Creating and Sustaining Competitive Advantages | |
| Corporate-Level Strategy: Creating Value through Diversification | |
| International Strategy: Creating Value in Global Markets | |
| Entrepreneurial Strategy and Competitive Dynamics | |
| Strategic Implementation | |
| Strategic Control and Corporate Governance | |
| Creating Effective Organizational Designs | |
| Strategic Leadership: Creating a Learning Organization and an Ethical Organization | |
| Managing Innovation and Fostering Corporate Entrepreneurship | |
| Case Analysis | |
| Analyzing Strategic Management Cases | |
| Cases: | |
| Robin Hood | |
| Edward Marshall Boehm, Inc. | |
| The Skeleton in the Corporate Closet | |
| The Best-Laid Incentive Plans | |
| Growing for Broke | |
| Crown Cork and Seal in 1989 | |
| Automation Consulting Services | |
| Enron: On the Side of the Angels | |
| American Red Cross | |
| United Way of America | |
| World Wrestling Entertainment | |
| Schoolhouse Lane Estates | |
| QVC | |
| McDonald's | |
| Procter & Gamble | |
| Heineken | |
| Pixar | |
| Johnson & Johnson | |
| Samsung Electronics | |
| Lenovo's Purchase of IBM's PC Division | |
| The Casino Industry | |
| Mattel's Misfit Toys | |
| Apple Inc.: Taking a Bite Out of the Competition | |
| Jamba Juice | |
| China's Geely Automotive Holdings, Ltd.: Targeting the U.S. Market | |
| JetBlue Airlines: Will It Remain "Blue"? | |
| Southwest Airlines: Does "LUV" Last? | |
| Dippin' Dots Ice Cream | |
| Keurig Coffee | |
| Weight Watchers International Inc. | |
| A Horror Show at the Cinemaplex? | |
| Build-A-Bear Workshop | |
| Reader's Digest: For Whom and for How Much Longer? | |
| General Motors | |
| Nintendo's Wii | |
| One Ford: The Shape of Ford Motor Company to Come? | |
| American International Group and the Bonus Fiasco | |
| eBay: Expanding into Asia | |
| Ann Taylor: Survival in Specialty Retail | |
| FreshDirect: Delivering the Goods? | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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