Titanium eBay: A Tactical Guide to Becoming a Millionaire PowerSeller,9781592574339

Titanium eBay: A Tactical Guide to Becoming a Millionaire PowerSeller

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ISBN13: 9781592574339
ISBN10: 1592574335
Format: Paperback
Pub. Date: 2006-06-06
Publisher(s): DK Publishing, Inc.
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Summary

Whether you're an experienced PowerSeller looking to take your business to the highest level, or just starting out and wanting to avoid a novice's missteps and dead ends, Titanium eBay offers you a clear path to success.

Author Biography

Skip McGrath has been an eBay PowerSeller since 1998. He is a registered eBay Trading Assistant, has lectured at eBay-'s annual convention and training event, eBay Live, and is the author of The eBay PowerSeller-'s Manual-ùone of the best-selling books on eBay -ù as well as five additional eBay titles. In 2000, he launched The Auction Seller-'s Resource website (www.skipmcgrath.com) and began publishing The eBay Seller-'s News, a monthly news letter for professional auction sellers. He also writes the -ôAuction Tips-ö column for the PayPal periodical.

Table of Contents

Part 1: Organizing Your eBay Business for Growth
Preparing Your Business for Growth
3(4)
Naming and Branding Your Business
7(4)
Business Types
11(8)
Business Licensing and Taxes
19(6)
Business Equipment and Software
25(12)
Financing Your Growth
37(10)
Writing Your Business Plan
47(4)
Insuring Your Business and Your Income
51(6)
Taxes and the eBay Seller
57(6)
Setting Your Goals and Measuring Success
63(6)
Part 2: Product Selection and Pricing
Product Selection and Research
69(36)
Competitive Product Analysis
105(4)
Pricing Strategies
109(12)
Dutch Auctions
121(8)
Niche Marketing Strategies
129(10)
Managing Your Inventory for Profit
139(8)
The Drop Shipping Business Model
147(10)
Running Test Auctions
157(4)
Part 3: Product Acquisition
Navigating the Wholesale Maze
161(6)
How to Negotiate With Wholesalers
167(4)
Buying from Closeout Dealers
171(8)
Buying Wholesale at Auctions
179(12)
Wholesale Markets
191(6)
Wholesale Trade Shows
197(8)
Wholesale Sources for Art, Antiques, and Collectibles
205(12)
Importing for Huge Profits
217(14)
Obtaining Consignment Merchandise
231(4)
Wholesale Jargon, Paperwork, and Forms
235(6)
Part 4: Advanced Listing and Selling Strategies
Building Great Feedback
241(14)
The Auction Title: Headlines to Hits
255(4)
Descriptions That Drive Bids Through the Roof
259(10)
Credibility Equals Sales
269(10)
Policies That Sell
279(8)
Best Times to Start and End Auctions
287(4)
Is eBay Eating Your Lunch?
291(8)
Promotion, Promotion, Promotion
299(4)
Increase Your Sales with Free Promotions
303(6)
Keyword Advertising for Profits
309(8)
Getting from Google and Yahoo! to eBay
317(6)
Making Money with Free Shipping
323(8)
Part 5: You Can't Grow Without Automation
Automating for Profits
331(6)
Automating the Shipping Process
337(10)
Auction Management Software
347(12)
Auction Management Services
359(18)
Humanizing the Automation Process for Profits
377(10)
A Picture Is Worth a Thousand Dollars
387(12)
Part 6: Beyond eBay
The eBay Store
399(10)
Auction Management Service Web Stores
409(2)
The eBay Seller and the Merchant Website
411(12)
Electronic Payment Systems
423(10)
The Art of the Upsell
433(4)
Driving Bidders from eBay to Your Website
437(2)
Building on Your Brand
439(10)
Part 7: Managing Your Business For Growth
Putting Your Accounting and Bookkeeping Systems to Work for You
449(8)
Understanding and Calculating Your Business Metrics
457(10)
Using Business Metrics to Manage Your Inventory
467(4)
Controlling Fulfillment Costs
471(4)
When Things Go Wrong
475(8)
You Can't Do This Alone
483(8)
Bringing It All Together
491(30)
Appendixes
A. Website Support
497(2)
B. Online Business Resources
499(6)
C. Auction Management Software
505(2)
D. Online Auction Management Services
507(2)
E. Promotional and Timesaving Tools for the Professional Online Seller
509(4)
F. eBay Terminology
513(6)
G. Suggested Reading List
519(2)
Index 521

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